GRM Partners with Webtrends Optimize, the Enterprise-grade Experimentation Platform

Rob Warburton
June 19, 2024 3 min read

We are thrilled to announce that GRM Digital has formed a strategic partnership with Webtrends Optimize, a leader in conversion rate optimisation (CRO) and A/B testing solutions. This collaboration marks a significant milestone for GRM as we continue to enhance our continuous improvement service offering.

What will this mean for our clients?

1. Enhanced Conversion Rate Optimisation

Our clients will be able to benefit from advanced CRO tools and methodologies provided by Webtrends Optimize. These tools will allow us to analyse user behaviour more effectively, identify areas for improvement, and implement data-driven strategies to boost conversion rates on platforms that we manage for our clients. 

2. Comprehensive A/B Testing

The integration of Webtrends Optimize’s robust A/B testing platform enables us to perform detailed experiments and make informed decisions without guesswork. By testing different elements of our clients’ digital assets, we can pinpoint what resonates best with their audience, ensuring a more personalised and engaging user experience.

3. Data-Driven Insights

With access to powerful analytics and reporting features, our clients will gain deeper insights into their website performance. This data-driven approach will guide us in refining their digital strategies, ultimately leading to increased engagement, higher retention rates, and improved ROI.

4. Personalisation at Scale

Webtrends Optimize’s personalisation capabilities will allow us to tailor digital experiences to individual user preferences and behaviours. This means our clients can deliver highly targeted content and offers, enhancing user satisfaction and driving loyalty.

GRM CEO Nej Gakenyi had his say on the partnership:

"We know that there is so much more that can be done when a new web project goes live. That’s where our CRO offering, powered by Webtrends Optimize, comes in. This tool allows us to quickly experiment with key user journeys and demonstrate the real-time impact for our clients. Everyone at GRM is looking forward to working closer with Webtrends Optimze and developing a strong partnership."

Written by Rob Warburton

Digital Marketing Consultant