RoSPA launches new ecommerce store with GRM digital

Established in 1916, RoSPA is a pioneering charity with a mission to promote safety and the prevention of accidents at work, at leisure, on the road, in the home and through safety education.

With financial membership contributions key to their continued work, RoSPA were keen to uncover a new revenue stream through an improved e-commerce platform that would allow membership signups in addition to their current product and training course sales. RoSPA reached out to GRM Digital as they were looking for a digital marketing agency with vast experience in Kentico and E-commerce solutions.

Upgrading to Kentico 12

Following an initial review of their existing Kentico 7.0 CMS platform and its capabilities, GRM proposed an upgrade to Kentico 12. As a professional Kentico development agency and Kentico Gold Partner with the Xperience Quality Expert status, GRM determined this would provide RoSPA with a robust e-commerce solution that’s flexible and geared towards their future development plans. The GRM team got to work with the build, and also took the opportunity to further streamline RoSPA’s fulfilment process by integrating Kentico with a purpose-built Integra NG CRM system.

Launching a new revenue stream

The new e-commerce platform has uncovered a new revenue stream for the RoSPA, significantly contributing to online product orders and membership sales. A key focus of the project was on the customer journey, which is now much more user-friendly. Members can now easily order and update their membership status, at the same time as purchasing physical products and training courses. A refreshed design gives the site a more modern look that accurately represents RoSPA as a pioneering charity.

Climbing up the organic rankings

Before the rebuild and upgrade to Kentico 12, RoSPA had struggled to consistently climb up the organic search engine rankings. To overcome this, GRM issued a full crawl of their site to find and fix any technical SEO errors that were limiting the sites ability to be crawled, indexed and displayed in the search engines. The e-commerce site is now in a much stronger position to be favoured by search engines as the RoSPA team continue to execute their content marketing strategy.

In just under two months of the e-commerce platform going live, RoSPA have reported a significant return-on-investment via their uplift in membership sales. This demonstrates the value of their new revenue stream, coupled with a refreshed design which represents the charity’s stature.